Growing in the Tunisian market
Crafil commercializes threads for the production of quality textile and has been present in Tunisia since 2006, a market which has had a constant growth regardless of the instability in the region.
Crafil – Textile Threads and Strings, Lda initiated its commercial activity in 2004, in Ria de Ave (Famalicão), and has been encouraged from an early stage to find foreign markets such as Tunisia and Morocco since Crafil’s main client started hiring and placing most of its production lines in these countries.
The company commercializes threads and yarn made of cotton and polyester for textile production and its rapidity and efficiency in the response to the costumers are the key factors for the company’s success and have placed Crafil in a leading position of the distributors of confection thread in Portugal. Crafil also values the development of partnerships with its main clients.
Having been present in Tunisia since 2006, Crafil exports mainly threads for 100% polyester strings. According to a source from Crafil, the company expects to obtain a revenue of 500 000 euros in 2014 representing 30% of the total revenue. Regarding its investment in the Tunisian market, the company is closely following the developments of the political situation such as the approval of a new constitution. This lead the company to adopt a prudent attitude when developing a strategy for the future.
“To be competitive we are forced to invest highly in stocks so that we can deliver at the same speed as our competitors. However, given the instability, having high stocks is of high risk”, states the same source.
Even though the success achieved in the Tunisian market, Crafil has faced some difficulties regarding the banking and justice systems, which are slow, and in the customs services which the company considers to be complex and bureaucratic.
“We advise companies with the desire to invest in this market to be cautious as the region’s instability (Libia, Iraque and others) can easily spread to Tunisia”, concludes the same source.